SENIOR PRODUCT DESIGNER
Hi, I'm Mads
I design complex digital products and ship fast. I use AI-assisted workflows to go from concept to production-ready UI in hours — and I build the design systems and documentation that keep teams keep moving independently.
"Madalena doesn't just follow process. She actively improves it and creates structure where it is missing, which has had a real impact on team efficiency and outcomes ."
Trusted by Startups & Enterprises Alike
Testimonials
Don't take my word for it.
"Madalena doesn't just follow process. She actively improves it and creates structure where it is missing, which has had a real impact on team efficiency and outcomes . She is an expert in Figma, using it not only as a design tool but as a collaboration and communication bridge across teams...
Erica Lira
Director of Engineering
January 20, 2026 · Manager
"It has been an enriching experience working with Madalena. She is a highly talented professional with an exceptional skill for visual design and an impeccable sense of user experience. Madalena was instrumental in designing several critical functionalities...
Riddhiman Das
QA Engineer
January 28, 2026 · Teammate
"I had the opportunity to work closely with Madalena for a little over two years, and she is by far the strongest product designer I've worked with . Madalena is deeply collaborative and always open to feedback. She actively sought input, took changes...
Drew Johnson
Senior React Engineer
January 27, 2026 · Teammate
Key Skills & Expertise
I cover the full journey — from early ambiguity to shipped product.
Product Strategy
I work alongside PMs to turn messy briefs and competing priorities into a clear direction. Feature scoping, ideation workshops, and roadmap input — I stay involved from the first question, not just when it's time to design.
Design & Prototyping
High-fidelity interfaces, rapid prototyping, and MVP-ready screens. I use AI-assisted workflows to compress timelines without cutting quality — from first concept to tested, handoff-ready designs.
Design Systems
Token architecture, component libraries, and multi-theme strategy. Building the foundations that keep design consistent at scale — and give engineers something they can actually use.
Principles I Stand For
How I show up — to the work, the team, and the problem.
Continuous Learning
Design moves fast. I stay current with tools, workflows, and emerging AI capabilities — not to chase trends, but to bring what's actually useful back to the team.
Solid Foundations
Great products are built on systems, not shortcuts. I invest in documentation, component libraries, and design tokens so the work holds up long after the first ship.
Empowering People
I mentor designers, write handoff documentation that engineers actually read, and share process openly. The goal is a team that doesn't need me as a bottleneck.
Fostering Collaboration
I work across PM, engineering, and leadership — not just handing things off, but staying in the room through decisions. Better outcomes come from fewer silos.
Bias for Action
I'd rather ship something testable than perfect something theoretical. Speed comes from judgment, not cutting corners — and judgment comes from doing the work.
Curiosity & Experimentation
I test assumptions before committing to them. Whether it's a new AI tool, a different component pattern, or an unfamiliar domain — I'd rather explore and be wrong fast than stay safe and slow.