Selected work
Case Studies
Six cases from 2018–2025 — a slice of 13+ years designing across B2B SaaS, design systems, loyalty platforms, and operational tools. Full walkthroughs available on request.
Designed the token architecture powering a multi-brand design system across two live products
Lead Designer — design system architecture
Two products, one design system, zero existing token infrastructure. I designed the full token architecture — semantic layers, multi-brand theming, and component standards — and used AI to accelerate documentation and spec generation. Arden now governs UI across both products, cutting UI inconsistencies by ~80%.
Split one product into two and introduced AI-assisted workflows across a multi-tenant B2B platform
Lead designer — product strategy, AI integration, system formalization
Channel Program and BetterTracker had grown into each other. I defined the product boundary, led the separation, and introduced AI-assisted workflows — including a contract OCR importer — cutting design-to-development handoff time by ~50%. Everything stable fed directly into Arden.
Shipped complex management workflows while containing a legacy frontend actively drifting under pressure
Sole designer — feature expansion + UI architecture decisions
Product demands escalated before the codebase was stable enough to support them — on a platform already serving ~40,000 MSPs and SMBs. I designed all four modules that became BetterTracker while establishing the component foundations that stopped UI drift and set the stage for a full design system.
Established design foundations for a fast-scaling B2B platform that had outgrown its own UI
Sole designer — structural redesign, live production environment
The platform had scaled fast without a consistent UI or front-end structure — three tenant types, ~40,000 MSPs and SMBs, and no shared component language. I built the first Figma library from scratch, redesigned interaction flows and navigation end to end, and introduced users and permissions. The handoff gave the team a foundation every subsequent phase built on.
Launched a health subscription feature inside Alelo's corporate benefits app
Sole designer — discovery to launch
Alelo had the distribution. The challenge was designing a health subscription product that worked across three providers, a hybrid ownership model, and Brazil's LGPD data-consent requirements — on a live app with millions of users. I ran the research, defined the flows, resolved the provider seams, and shipped it.
Turned Livelo's campaign emails into a modular communications system
Design lead — system, code, and delivery
Livelo's campaign emails were full-image files: slow to produce, impossible to automate, and fragile across clients. I led the rebuild — responsive HTML templates coded in FoundationMail, a modular structure that enabled BI automation, and a partner approval flow cleared by Banco do Brasil and Bradesco.
Cases span loyalty platforms, modular email systems, mobile health products, and enterprise SaaS. More work available on request.
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